In the world of toys, trends drive the industry. From STEM toys to blind bags, the industry is constantly changing to meet these trends in order to drive revenue. One constant driver trumps all these other trends. We’re talking about licensed toys!
Whether it’s Transformers, Avengers or Justice League, our favorite movie or cartoon franchises are certainly a force to be reckoned within the business of toys. Year after year, licensed toys make up roughly 30 per cent of all toy sales, according to market researcher NPD. Needless to say, the global licensed toy industry has seen significant growth over the past few years.
With more than 25 family-orientated films being released in 2017, film studios are leading the charge in producing entertainment content that kids and adults love. With films and other forms of entertainment driving demand, the appeal of licensed toys will not be disappearing anytime soon.
Toys and collectibles represent our affinities for the various characters and stories within these films and they are a perfect way to bring these stories literally right into the palm of our hands. At Tech 4 Kids, we are no strangers to licensed toys. From Paw Patrol, My Little Pony and Guardians of The Galaxy to Care Bears, our portfolio of top licenses keeps our offerings of Mash’Ems, Fash’Ems and Stack’Ems top of mind with our fans. As we expand our portfolio of top licenses we cannot wait to see what new characters and stories we can bring to you in super fun, cute and squishy form!