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    SatSaturdayAprApril26th2014 Assistant Brand Manager
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    Assistant Brand Manager

    Mississauga, ON Canada 

    Job Type: Full Time 


    Job Overview

    The Assistant Brand Manager should be a highly motivated individual that has a passion for learning and expanding their capabilities.  The individual should be able to multitask while having strong organizational skills. He/she will be expected to assist with planning and execution of a large number of Brand and Marketing initiatives in a timely manner.  


    Brand Maintenance  

    -Assist Brand Manager in creation of Product Creative Briefs to ensure consistency in direction of product development

    -Input data into necessary product and financial development on-going documents to track progress 

    -Assist Brand Manager in product detail document review process for licensor submissions 

    -Assist in strategic marketing plans, product launch strategies   

    -Information flow to sales and financial group – marketing forecasts & marketing budgets  

    -Tracking category trends and retail environments

    -Working closely with our HK office/PD/ engineers in giving direction on development of brands.  

    -Assist in reviewing inventor opportunities to consider new product lines  

    -Help to deliver the monthly marketing update to the company  

    -Manage end-consumer research/ focus groups or market tests     

    Outward Marketing  

    -Manage the flow of samples required to trade shows, commercial shoots and PR activities

    -Trade Show Preparation and Planning 

    -Secure merchandising teams, and coordinate all in-store Merchandising initiatives

    -Assist with updating company/brand websites 

    -Assist in development of in-store, online, TV, print marketing and advertising materials and campaigns.  

    -Developing and executing media plans 

    -Website / Catalogue Maintenance

    -Market research: contribute and support product research and creative strategy, new product development positioning; identifying features and benefits and packaging; product naming and branding; competitor analysis, end-consumer research, retailer study; involved in strategic marketing promotions; and, trade event design, planning, coordination, and management.

    -PR / Marketing: Work with Brand Manager and research media / magazines / and all other industry related publications and keep on top of all relevant toy tests for new Product Development; submit samples for different toy testing (reviews / certification / vendor requirements / and Industry Awards); assist in the planning and execution of Retail specific events and grassroots promotions; interface closely with Advertising partners with direction from Brand Manager and Director of Marketing.

    Sales Support    

    -Creation and updating of company brand presentations and assets as well as distribution to key customers.  

    -Development of presentation materials for use by the sale team in making presentations to trade.  

    -Tradeshow presentations

    -Assist customer service team in handling customer feedback/concerns during busy season. 

    Shipment of company samples and materials to key customers and decision makers 

    Required Skills and Competencies 

    -College/Bachelor’s degree in Business Administration or related field

    -2 or more years of marketing and brand experience 

    -Efficient in creating excellent brand presentations

    -Competence with PowerPoint, Excel, Adobe Creative Suite, and both PC and Mac OS systems 

    -Demonstrated organization, planning and communication skills 

    Applicants please forward your CV to our Operations Manager at


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